Photo credit: everything-pr.com
In my opinion, the two best definitions for Public Relations come from the same source, but have different forms of complexity to them.
The first and more “fancy”, says:
Public Relations is… “the activity or job of providing information about a particular person or organization to the public so that people will regard that person or organization in a favorable way”.
The second, extremely direct and true, says:
Public Relations is… “the relationship between an organization and the public”.
Both definitions were extracted from the Merriam-Webster website (www.merriam-webster.com).
In the fast-paced, social media environment of today, maintaining a relationship with the company’s stakeholders is a difficult task to accomplish. Communications have changed and social media has given an unknown power to the public.
When we analyze the sales process of 20-30 years ago, where the philosophy was more of “make it and they will buy it” enhanced by massive marketing investments, we look at today’s process, that has shifted to a more “what would you like me to make for you” approach, enhanced by a lot more indicators, such as: Marketing, PR, Logistics, Social Media, Outsourcing, Finance, HR, to name a few, the role of PR has become crucial.
No company on the planet will please 100% of the existing audience. Companies need to be less greedy and focus on their target audience and relate to them in a “human” way, understand their needs, wants, critiques, reviews, likes, shares, pins, tweets, posts, videos, etc. That is today’s formula of success!
Sticking to your mission, vision and goals, as well as understanding to which audience you want to communicate, will earn respect from all the stakeholders. The ability to “walk the talk” is so up to date with the existing public that the first PR strategy has to be internal. All the components of the company need to understand the direction to which the ship is sailing, after that all your passengers (public) will embark on the journey with you.
Thanks for reading!
Would love to hear your comments!
Breno Costa.
brenocostasblog 